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Go Global: Designing a Diverse, Inclusive Product

To scale internationally, brands must build unique user experiences to meet varying global preferences. For designers, this presents significant hurdles - from aligning colors with cultural nuances, to customizing checkout. Through the lens of its recent global expansion, StubHub will speak to how data and cultural research fueled decision-making in customizing each country’s UX. Attendees will learn best practices for building inclusive brands and fostering diversity in their own companies.

Additional Supporting Materials

Questions

  1. How can designers ensure layouts feel authentic to different regions while still embodying a company’s branding and messaging?
  2. Which nuances - from aesthetics, to textual layout and breadth of information - should brands keep in mind when designing global experiences?
  3. How can brands utilize data and cultural research to inform decision-making while creating global experiences?

Speakers

Organizer

Maria Pianelli, Public Relations, LaunchSquad


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