Analog Awe, Digital Impact: Branding Wonder at NPF

Sweeping vistas, shared experiences and captivating history come together in our national parks. For 50 years the National Park Foundation has cultivated a powerful brand through storytelling, partnerships and programs to bring people together in pursuit of preservation. This panel builds a trail for engaging new audiences, activating analog experiences through digital platforms, offers tips to balance complex dynamics among partners, and shares solutions to deepen connections across platforms.

Additional Supporting Materials


  1. How do you engage audiences of every age through digital platforms to activate for decidedly offline experiences?
  2. How do you maintain a meaningful brand presence and relevance in digital spaces, including public relations and digital engagement strategies?
  3. How does your digital footprint, strategy, and team directly contribute to managing a truly vast mission in a government context?



Amanda Nguyen, Director of Marketing Strategy, CHIEF

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