Is Jingle a Dirty Word? The New Age of Ad Music

With commercials and branded content morphing into short films and technology-driven experiences, the music propelling this new breed of advertising has been pushed to rise to meet this entertainment value. Does the traditional jingle cut it in today’s branded content space? Music and commercial industry experts will discuss the cinematic scores, spatial audio techniques and popular music tracks that’ve replaced the traditional jingle and are now staples to the sonic world of advertising.

Questions

  1. Is there still a place for the traditional jingle in modern marketing?
  2. How is music for advertising content being rethought in the modern marketing space?
  3. How does a more entertainment focus on advertising open up music opportunities for the content?

Speakers

Organizer

Jenna Wigman, VP, Press Kitchen


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another