Getting to Beta Without Getting Beat Up

How music-tech startups can develop a licensing strategy overlay to their business plan so that the logistics of music licensing do not overwhelm the company’s product launch, and how labels and publishers should offer a flexible licensing framework to help startups get to beta and investment.

Additional Supporting Materials

Questions

  1. What is a licensing strategy and how does it relate to product development?
  2. What are common pitfalls to avoid relating to metadata and reporting?
  3. Are "mass NOIs" really a necessary part of song licensing and are there better alternatives?

Speakers

Organizer

Chris Castle, Founder, Christian L Castle Attorneys


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another