Welcome to the Age of Age: Old People Are Cool
Young people think old people are cool. According to Pew Research—and to the surprise of many at SXSW—our workplace is 1/3 Millennial, 1/3 Generation X and 1/3 Baby Boomer. People over 60 use tech. They have to; they work! I will share engaging content, based on proprietary research on aging, about the challenges and joys of living and working in such a diverse world. Come and learn about the best ways for brands to embrace the learning and connect to each age cohort.
Additional Supporting Materials
- What are the characteristics of today's workforce and how does each cohort feel about working?
- What are best practices for marketing to younger and older cohorts today?
- What are the consequences of our intergenerational work force for our world?
- Belle Frank, Chief Strategy Officer, Young & Rubicam, Health Practice
Belle Frank, Chief Strategy Officer, Y&R
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