Building Your Own Fanbase

Today, artists need to be entrepreneurs. We will show you how to structure and organize your company, plan your next release, and market and promote it. You will leave this workshop with an understanding of promotion, publicity, marketing, social media, playlists, touring, videos, and radio--and how it all works together to build awareness. Just making great music is not enough. Spreading the word and building your own fanbase is necessary for success with your music.

Additional Supporting Materials


  1. How do I stand out in this over saturated marketplace amongst all of these other artists?
  2. How do I make money with my music?
  3. How do I build my fan base and build a buzz?



Wendy Day, Artist Advocate, Rap Coalition

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