Stop Talking. Start Making

Advertising is broken & Jason Peterson is doing something about it. He figured out how to stay ahead of cultural trends by creating an agency that taps into the source – millennial creators, influencers & leaders: the architects of what’s cool & important. He’ll explore how this uber-focused agency began, why it’s thriving & how they’re offering brands (Coca Cola, Mike’s Hard Lemonade, etc.) the inside-track for reaching millennials by way of young creators themselves.

Additional Supporting Materials

Questions

  1. How do brands stay relevant in their communication with a millennial audience?
  2. How can companies appeal to and capture the talent of young influencers, artists and innovators?
  3. What is the future of advertising agencies?

Speakers

Organizer

Jason Peterson, Chairman and CCO, Havas


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