Stop Talking. Start Making
Advertising is broken & Jason Peterson is doing something about it. He figured out how to stay ahead of cultural trends by creating an agency that taps into the source – millennial creators, influencers & leaders: the architects of what’s cool & important. He’ll explore how this uber-focused agency began, why it’s thriving & how they’re offering brands (Coca Cola, Mike’s Hard Lemonade, etc.) the inside-track for reaching millennials by way of young creators themselves.
Additional Supporting Materials
- How do brands stay relevant in their communication with a millennial audience?
- How can companies appeal to and capture the talent of young influencers, artists and innovators?
- What is the future of advertising agencies?
- Jason Peterson, Chairman and Chief Creative Officer, Havas U.S.
Jason Peterson, Chairman and CCO, Havas
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