The Case For Strategic Social Listening On Campus

Social listening empowers campuses to develop data-informed strategies based on analysis of online conversations. Other industries are using social listening for product innovation, predicting revenue, identifying seasonality in customer buzz, identifying and researching market segments, analyzing market share, and competitive intelligence. It’s time for colleges and universities to use social listening to impact outcomes like enrollment, brand awareness, and alumni development.

Additional Supporting Materials

Learning Objectives

  1. Understand the concept of social listening (finding and analyzing online conversations of interest to you)
  2. Learn new ways to draw insights from social data found on blogs, discussion forums, reddit, Twitter, etc.
  3. Understand how insights from social listening can impact key higher education strategic priorities (e.g., enrollment, development, engagement).

Speakers

Organizer

Liz Gross, Market Insights Mgr, Great Lakes Higher Education Corporation


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