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AI in marketing: separating fact from fiction

Innovations in cognitive platforms are shaking up the entire industry. These solutions enable teams to work faster, more efficiently and with fewer resources. While these innovations provide previously unavailable efficiency or capabilities, we’re seeing the inevitable hype that goes with a new trend. In this session, Dan Mallin will explain how marketers can separate fact from fiction in this new frontier of marketing technology, and what AI can do and should be expected to do.

Learning Objectives

  1. Marketers will fully grasp the role that AI is currently playing in marketing for organizations.
  2. A definitive explanation of what AI can do and should be expected to do for marketers.
  3. Real world expectations on benefits of AI and the risk of these false promises.



Lee Regal, Account Dir, DiGennaro Communications

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