Hey Marketer! Embrace Agile or be Disrupted

Technology continues to disrupt the marketing world but “Agile marketers” are turning disruption into opportunity. They've have taken a page from product management’s playbook by applying the Agile Manifesto—which revolutionized product management—to marketing. This presentation will share insights from The Marketing Agility Podcast which is co-hosted by the presenters of this session. You'll learn how companies that are applying Agile, what’s working, and what’s not.

Additional Supporting Materials

rolandsmart.com/book

Questions

  1. What is Agile development and how is it influencing modern marketing practices?
  2. How can Agile help drive alignment between marketing and product development?
  3. How can I get started with Agile to modernize my marketing technology stack and associated practices?

Speakers

Organizer

Roland Smart, VP Mktg, Oracle


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