Hey Marketer! Embrace Agile or be Disrupted
Technology continues to disrupt the marketing world but “Agile marketers” are turning disruption into opportunity. They've have taken a page from product management’s playbook by applying the Agile Manifesto—which revolutionized product management—to marketing. This presentation will share insights from The Marketing Agility Podcast which is co-hosted by the presenters of this session. You'll learn how companies that are applying Agile, what’s working, and what’s not.
Additional Supporting Materials
- What is Agile development and how is it influencing modern marketing practices?
- How can Agile help drive alignment between marketing and product development?
- How can I get started with Agile to modernize my marketing technology stack and associated practices?
Roland Smart, VP Mktg, Oracle
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