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Going Online? EDUTrends Checklist for New Programs

When, and how, do you decide to launch a new online program? As more choices and formats are available through a wider variety of colleges and universities, the competition for enrollment increases. This 3rd annual research project shares feedback from schools and online students (prospective, current, alumni). Insights include: the current demand and motivation for online learning; development strategies for new programs; and student suggestions related to recruiting, marketing, and retention.

Additional Supporting Materials

Learning Objectives

  1. Review feedback received from online students and program managers through a recent survey research project focused on trends in online education.
  2. Create a checklist of specific strategies for improving current online program administration and making decisions about new online program offerings.
  3. Identify current trends in enrollment motivation, learning environment expectations, and challenges faced by online college students.



Melissa Venable, Online Education Advisor/Writer,

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