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What’s in a Nudge? Behavior Change in Health

The behavior change techniques that are part of behavioral economics involve “nudging” people to make the “right” decision outside of their conscious awareness by taking advantage of their emotional processing and cognitive biases. How can such an approach be reconciled with the goal of meaningfully engaging people in their own health? Our expert panel talks about when behavioral economics can enhance patient engagement, and when other behavior change tactics are needed.

Additional Supporting Materials

Questions

  1. What are some examples or case studies where behavioral economics can help people engage with their own healthcare?
  2. When should designers or practitioners consider using other techniques instead of or in addition to behavioral economics?
  3. What information can help designers & practitioners decide when to use behavioral economics and when to use other techniques for behavior change?

Speakers

Organizer

Amy Bucher, Behavior Change Design Director, MadPow


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