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The End of the Celebrity Influencer

A third of kids today want to be YouTubers and nearly a fifth want to be a blogger or vlogger when they grow up. Influence is rapidly democratizing, causing a fundamental shift in consumer behavior that creates a massive opportunity for brands. This session will discuss how brands can capitalize on this opportunity and discuss the technology, processes and legal requirements needed for working with micro-influencers at scale.

Questions

  1. Why are celebrities losing their power to inspire action?
  2. What makes power-middle and micro-influencers so effective?
  3. How can brands and agencies work with everyday influencers to achieve their short- and long-term goals?

Speakers

Organizer

Eileen Bernardo, Sr Communications Mgr, Linqia


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