B2B: Seriously? Your Customers Deserve Better
Due to elevated customer expectations, online self-service is becoming a must for B2B companies. Empowering your customers to answer their most common questions will increase retention, improve satisfaction, and differentiate you as a supplier. How do you get there? We will explore the principles of a great online self-service experience, learn from companies that have taken this journey and discuss the steps that you can take to kick start changes on your end.
- Why is Self-Service important?
- How can B2B companies implement self-service effectively?
- How do I gain insight into my customers' most common questions?
- How do I use my customer data effectively?
- How can I break through traditional B2B challenges to achieve self-service?
Gioacchino Loquercio National Instruments