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B2B: Seriously? Your Customers Deserve Better

Due to elevated customer expectations, online self-service is becoming a must for B2B companies. Empowering your customers to answer their most common questions will increase retention, improve satisfaction, and differentiate you as a supplier. How do you get there? We will explore the principles of a great online self-service experience, learn from companies that have taken this journey and discuss the steps that you can take to kick start changes on your end.

Additional Supporting Materials


  1. Why is Self-Service important?
  2. How can B2B companies implement self-service effectively?
  3. How do I gain insight into my customers' most common questions?
  4. How do I use my customer data effectively?
  5. How can I break through traditional B2B challenges to achieve self-service?



Gioacchino Loquercio, eCRM Product Manager, National Instruments

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