B2B: Seriously? Your Customers Deserve Better

Description

Due to elevated customer expectations, online self-service is becoming a must for B2B companies. Empowering your customers to answer their most common questions will increase retention, improve satisfaction, and differentiate you as a supplier. How do you get there? We will explore the principles of a great online self-service experience, learn from companies that have taken this journey and discuss the steps that you can take to kick start changes on your end.

Questions Answered

1. Why is Self-Service important?
2. How can B2B companies implement self-service effectively?
3. How do I gain insight into my customers' most common questions?
4. How do I use my customer data effectively?
5. How can I break through traditional B2B challenges to achieve self-service?

Tags

customer engagement, self-service, b2b

Meta

Event

Interactive

Category

Dual

Theme

Entrepreneurialism and Business

Level

Intermediate

Speakers

• Gioacchino Loquercio National Instruments
• Garrett Hellman National Instruments

Organizer

Gioacchino Loquercio National Instruments

Additional Supporting Materials

SXSW Interactive 2013

Share This Idea