Voting period for this idea type has passed

The Complete Guide to Acquiring Students Online

Digital channels like websites, email, and social media play a tremendous part in the college marketing process, from generating awareness to engaging with prospective students. However, digital marketing programs can be complicated to set up and run, and coordinating the work that goes into a campaign can be overwhelming. In this talk, I'll show the most important parts of an online student acquisition campaigns, from awareness to interest to desire to action, and how they work together to attract quality applicants.

Learning Objectives

  1. Communicate more effectively with potential students online.
  2. Learn more effective ways of tying the steps and tools of your online acquisition process together.
  3. Coordinate with other departments to share student data.

Speakers

Organizer

Albert Wavering, Digital Analyst, Viget


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another