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Its Patient First - Not Mobile First!

STOP THE MADNESS! The Patient Experience is overwhelmed with websites, commercials, brochures, support groups, mobile apps, chachkas, and other information sources - and all with no other point then often just saying... ME TOO! All promising patient adherence, better wellness, and of course - increased sales for the company putting out the interaction. "Mobile First" was supposed to solve this problem of too much, but somewhere along the way we lost site of the most important aspect of this strategy -the Patient! In "Its Patient First - Not Mobile First" we'll debate the do's and don'ts of designing for the mobile patient experience and what the "Top 5" best practices are based on hundreds of interviews and observational research hours with the patients themselves, their caregivers, and HCPs - what their natural mobile behaviors are as it relates to health management, their needs are, and the role of context in what we have permission to deliver on these ever so important devices.

Additional Supporting Materials


  1. What are patients willing to do as it relates to health management on mobile devices?
  2. Where do HCPs and other stakeholders in the patient experience see value in mobile and what are they willing to collaborate with their patients on?
  3. What are the best practices for mobile health experience design?
  4. What is the potential return on investment for designing mobile health experiences from a patient first perspective?
  5. How is Patient First mobile design different from mobile first?



Jerilyn MacLaren-Hall, VP, Experience Research and Consulting, Sachs Insights

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