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Customizing 360 Photos for Digital Marketing

Now that Facebook will natively display immersive 360° photos, you can use 360 photography to promote your product/service/brand. However, don’t publish just the raw images. Take the time to inject your brand, callouts, data visualizations and graphic elements to make your 360 photos a full experience for your audience.

This session will cover:
- Taking 360 photos: panorama (iPhone) vs. 360 cameras (Ricoh Theta S)
- Optimizing the required and optional metadata
- Editing 360 photos with mobile apps
- Editing 360 photos with desktop apps and Photoshop plug-ins
- Best practices for adding custom design content into the 360 photos
- How to publish interactive 360 photos

Additional Supporting Materials


  1. What mobile and desktop tools are available to edit 360 photos?
  2. What are the best practices for adding graphics to 360 photos?
  3. How do I best publish 360 photos online?



Randy Krum, Pres, InfoNewt LLC

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