SXSW PanelPicker

Voting period for this idea type has passed

The Commoditization of Overnight Entrepreneurship

Just a few months ago, The Pebble E-paper Watch project received a record-breaking $10.2 million through Kickstarter in a widespread show of support from a community of 68,000+ micro-funders. And all this support was for a product that doesn’t exist, from an individual with no track record of success. A few years ago, this would have been considered a stroke of good luck, yet as of July 3, 2012, there have been over 62,000 launched projects on Kickstarter (3,973 are currently in progress), with a steady success rate of approximately 44%. The completed successful projects have raised a total of $229 million. If you have an idea, you can design your idea, create a prototype, pitch the idea to the world using simple video-making programs (e.g., Photobooth) and fund a newly invented startup within a few days or weeks.
This panel is about discussing the commoditization of entrepreneurship and the future of bringing ideas to the marketplace.

Additional Supporting Materials

Questions Answered

  1. What is this new entrepreneurship?
  2. Where will it lead us?
  3. What are the potential pitfalls?
  4. How can companies (start-ups and big and small companies) succeed in this instant-invention culture?
  5. How can companies incentivize innovators to stay with them and invent for them?

Speakers

Organizer

Mukund Gopalakrishna Tribal DDB Worldwide


Add Comments

comments powered by Disqus

Show me another

SXSW 2015 is sponsored by:

Miller Lite Monster Energy Esurance Chevrolet AT&T Austin Chronicle