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How to Kardashian Your Way Out of a Crisis

In today's world a company's brand and reputation can change as quickly as a Kardashian changes husbands. But one thing that the Kardashians have perfected is the ability to quickly contain and control a crisis. From Uber to Tesla to Chipotle, all companies need to be ready for when a crisis strikes. They need the tools to recover and to ensure there is minimal brand damage. Our session will give attendees the tools to effectively build crisis communication plans and establish the rules of the road to successfully prepare and survive a crisis. As Warren Buffett has said, “it takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you'll do things differently."


  1. What are the top 3 mistakes companies make when faced with a PR crisis?
  2. Which companies have handled PR crisis effectively and which have failed?
  3. How do you prepare for a PR crisis before one actually occurs?



Arika Pierce, Principal, Gide

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