Voting period for this idea type has passed

Game Mechanics in 2020

In the year 2020 web users will expect the idea of game mechanics in nearly every facet of customer interactions. From purchasing, to customer service, to product development, game mechanics will become the way that customers and businesses interact with each other. Also, it won’t be weird. By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.

More fun and more value are on the horizon. In this presentation, you’ll hear from the experts on reaching this ideal vision through understanding game theory, game design, and what the current limitations of game mechanics are – and how you can help overcome these limitations.


  1. How will gamification be different in 2020?
  2. How can consumer goods companies use gamification to build relationships with customers?
  3. How do we use gamification for product development or innovation?
  4. How does more fun for the customer equal more value for your business?
  5. How can you contribute to the growth of gamification in your sector?



Lincoln Wilcox, Account Manager, Janrain

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another