Designing the Humanistic City
Traditionally, we design our communities block by block, establishing their physical identity by drawing boundaries and defining what happens within them. Yet it’s the human aspects of a community—it’s social and cultural identity—that makes a community impactful by framing the lives we want to live and the people we want to be. So, what if we turned our approach to community design inside out? What if we first created blueprints for social and cultural experiences and then let the physical identity fill in the gaps, adapting over time as our needs evolve? This panel will investigate how human-centered design applied at the urban scale can create meaningful experiences for communities.
Additional Supporting Materials
- Define the context of a community, beyond traditional market analysis, to inform social and cultural values.
- Understand the values and ambitions of community members and use those to inform place-making.
- Learn to gather insights about the needs of current and future community members by looking for workarounds, pain points, and successful experiences.
- Understand how the concepts of minimum viable product and prototyping, traditionally used in software development, can be used for urban design.
- Beth Zacherle, Strategic Innovation Designer, HDR
- David Malmuth, Partner, I.D.E.A. Partners, LLC
- Susanne Pini, Principal, Director of Retail and Town Centres, HDR Rice Daubney
- Maggie Hsu, Advisor, Zappos
Beth Zacherle, Strategic Innovation Designer, HDR
Show me another