Going Old School with Retro Marketing for Startups

Description

TV, out of home, even… print ads? It may sound odd for a small Internet company – let alone an early-stage start-up – to get all Mad Men. But the power of the brand can definitely transcend a click, even in a digitally-obsessed culture. Truth is, brand investment isn't just for the mammoth car companies, CPG players, and banks anymore. Small and medium-sized business can also tap the power of traditional offline marketing to fortify a young, promising digital brand. Ask.com's Director of Brand Marketing can share examples and tips designed to shed light on the retro marketing tactics of the future.

Questions Answered

1. 1. What are some cool retro tactics that have worked for smaller brands?
2. 2. Offline marketing is way too expensive for me, is there a way to make it affordable?
3. 3. What strategy should I employ when it comes to investing my marketing dollars in an offline campaign?
4. 4. There are a lot of options when it comes to offline, where should I start to get the most bang for my buck?
5. 5. What is success? How should I measure the ROI of an offline strategy?

Tags

startups, brand marketing, marketing

Meta

Event

Interactive

Category

Solo

Theme

Content and Distribution

Level

Beginning

Speakers

• Robbie Waeschenfelder Ask.com

Organizer

Brandy Bartels Dotted Line Communications

Additional Supporting Materials

SXSW Interactive 2013

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