sxsw-panelpicker-logo

Voting period for this idea type has passed

Innovating Philanthropy:Panera’s Social Experiment

Panera Bread visionary Ron Shaich has spent his career trying to change the way America eats by focusing on choice and a high quality, self-esteem-building experience. Since its founding, Panera has grown to 1600 bakery-cafes around the country, including its recent self-esteem-building experience, Panera Cares Community Cafes – non-profit cafes to address food insecurity.

Ron’s vision was to launch a “pay-what-you-can” cafe and see whether the community would support it. If the concept succeeded, the Panera Bread Foundation would have a platform to leverage all of Panera’s expertise and resources to fight food insecurity at scale.

Ron will share his passion for expanding the Panera Cares Community Cafe concept to make a difference in the world and how Panera is engaging offline communities, as well as social media and word-of-mouth, to fight food insecurity and ignite a social movement. As the concept continues to prove its success, it might be the best choice he’s ever made.

Additional Supporting Materials

Questions

  1. How does a brand ignite a social movement?
  2. How can you use social media to drive consumer action and start a movement?
  3. How do you keep customers engaged both in online and offline channels?
  4. How do you create a company – and a customer base – that cares?
  5. Why is it important for other companies – and individuals – to step up and start making a difference in new ways?

Speakers

Organizer

Linn Parrish, Vice President, Public Relations, Panera Bread


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another

SXSW 2016 is sponsored by:

Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Austin Chronicle Logo