SXSW PanelPicker

Voting period for this idea type has passed

Why the Neanderthals Were Lousy Entrepreneurs

The human brain is a funny thing: frankly, in terms of how it operates it hasn’t changed much since our Cro-Magnon days. We’re social animals designed to live 10,000 years ago in small tribes, totally dependent on the relationships around us. With biological programming that equates social approval with survival, it’s obvious why so many companies fall into collective groupthink, struggling to surface new and innovative ideas. Simply put: no one wants to look stupid. But there are (unexpected) ways to trick your brain into chilling out enough to coax innovative thinking out from the shadows. With a neuroscientist on hand to provide the biological perspective, Ask.com’s CTO Lisa Kavanaugh can explain how applying improv exercises and techniques to the product development cycle helped her team relax, have fun and unlock their best ideas yet.

Additional Supporting Materials

Questions Answered

  1. Are our brains hardwired the wrong way for innovative thinking and business?
  2. Is there truth to the psychology of how the left brain vs. right brain functions?
  3. Can I shut that left brain mentality hugely valued in Western culture so I can unlock more creativity?
  4. How do we switch off the innate programming in our brains that may prohibit us from innovative thinking?
  5. Will improv work for my business?

Speakers

Organizer

Denise Welch Dotted Line Communications


Add Comments

comments powered by Disqus

Show me another

SXSW 2015 is sponsored by:

Miller Lite Monster Energy Esurance Chevrolet AT&T Austin Chronicle