Girls and Tech: Why Young Women Rule in Music
Selling music to young women has followed the same patterns since The Beatles -- isn't it time for that to change? Teenage girls know what they like and why they like it and their reasons might surprise you if your first thoughts run to boys, clothes, and makeup. Women and the teen girls they were know the power of their affections when it comes to entertainment, the internet, and the attention economy -- and yet they're primarily focused on making new friends and telling each other stories. We'll explore the why and how fandoms develop over bands and brands and how that can work for and against platforms, products, and people.
- Why does fan culture form around one type of platform versus another?
- How do you talk to an audience that primarily wants to talk to each other?
- When do fans expect privacy and when do they expect you to be paying attention to their conversations?
- How do gender expectations change marketing and reporting to teen demographics?
- Is it possible to embrace super fans and not cause fan culture in-fighting?
- Rae Votta VH1
- Megan Westerby The Collective
- Shana Naomi Krochmal Current TV
- Lindsay Gabler The Recording Academy
- Danielle Strle Tumblr
Rae Votta VH1