Re-imagining Toys: Merging the Physical & Digital
What does it mean that kids are requesting iPads over train sets for Christmas? Or that one of the fastest growing segment of iPad users are kids under age 12? Kids today interact with digital devices by 6 months and can teach their parents a few things by age 3. As it seeks to navigate the rapidly changing demands of iPad and iPod-equipped children, the $40B global toy industry stands at a crossroads.,. With play as the original social activity, Nukotoys merges real-world toys with virtual adventure, exemplified by Animal Planet Wildlands and Monsterology NUKO™, interactive collectible trading cards containing animals and monsters that come to life when tapped to a touchscreen of an iPad or iPod. During this presentation, Nukotoys’ founders will share their vision for the future of toys and the way kids play, illustrating how 21st century technology and business concepts can be applied to the art and craft of toys, enabling a toys-as-service approach never before possible.
- There is a lot of concern with parents that kids have too much screen time these days, how are you addressing and encouraging the value of real-world social experiences?
- You talk a lot about ‘intelligent toys’, how exactly do they evolve?
- : As a company how do you manage delivering an integrated product in both brick-and-mortar retail and mobile App Store marketplaces?
- You’ve set about disrupting the traditional toy industry, do expect this trend to stick based off the demands children have today as avid consumers of digital content?
- What are the implications of 'toys as service' in a globally connected world where online is dramatically shifting to apps and the mobile platform?
Lauren Anderson Nukotoys
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