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Memes: The New Pop Culture Super Format

Memes have already taken over your Facebook newsfeed and now they're aiming their lasers at Pop Culture. From Lipton Iced Tea hiring Scumbag Steve as a spokesperson to the TV show Community writing jokes that specifically translate into animated GIFs, memes are taking a leap into the mainstream. Why are Internet users -- and especially Millennials -- choosing to communicate via memes and social content? What is the science and theory behind the social spread of memes? Will the subjects of Internet memes break through to become not only social media stars but TV, advertising and movie stars? LOL and learn as we peel back the memes.

Additional Supporting Materials

Questions

  1. Why memes and Millennials?
  2. What is the science and theory behind the social spread of memes?
  3. Why are memes culturally relevant?
  4. What is social content?
  5. Will the subjects of Internet memes break through to become not only social media stars but TV, advertising and movie stars?

Speakers

Organizer

Sonya Vatomsky, Marketing Communications Specialist, Cheezburger, Inc


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