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Who Got Game? Brits v. Yanks Football Showdown

Football can be traced back to the English public schools in the 18th century. The British Empire enabled its spread worldwide and by the 19th century, Americans were playing their own distinct regional version. Today we see two distinct sports being played on opposite sides of the pond. As the game has evolved, so too has fandom with social media as the driver. Today, fans are a highly interactive part of the sport. But is the sports world giving fans the experience they want? Which side of the pond is winning in engaging its fans in social? In the ultimate showdown, we’ll answer that question in true sports fashion–a match to crown the ‘real’ football champion. Mark Ward, Head of Social Media for UK soccer club, Tottenham Hotspur, and Chris Heydt of Social@Ogilvy will debate which sport is really winning with social media.
The debate features video questions from prominent players, and will determine who is scoring in social when it comes to fan recognition–soccer or football?

Additional Supporting Materials

Questions Answered

  1. How are brands approaching the convergence of sports and marketing to achieve business results?
  2. How is second screen viewing is challenging sports and marketers to rethink messaging hierarchy?
  3. What emerging trends are re-shaping the sports experience, and how brands – and the sports themselves – can win with them?
  4. How athletes can and should leverage social media to build their own brands.
  5. What are clubs having to do to support (and prevent) their athletes from damaging the club’s brand?

Speakers

Organizer

Gemma Craven Ogilvy


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