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Biometrics & Emotion: De-Risking Creative Bravery

What people say in response to ads is often at odds with how they really feel. This makes the ‘brave’ emotional route seem riskier than a more rational approach – despite advertising that elicits an emotional response being proven to be more effective.
In order to ‘de-risk creative bravery’, we have developed a tool that uses biometric sensors to measure viewers’ subconscious reactions to communications.
We will bring to life how two creative routes can be meaningfully compared in real-time, by measuring how emotionally aroused viewers are. Join us, as we share compelling new insights into how to predict whether communications will drive an emotional response, to win hearts and blow minds.

Additional Supporting Materials

Questions

  1. What is a good mix of biometric technology and how should it be used?
  2. Can our subconscious reaction to creative really differ widely from our conscious reaction?
  3. How can we use biometric feedback to ‘de-risk creative bravery’ – and so make bolder choices?

Speakers

Organizer

Felix Morgan, Innovator, Brave


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