Is Big Still Beautiful?

Description

Can and how do big agencies and small agencies partner with start-ups effectively?

In today’s changing landscape, big and small tech and media companies equally have an opportunity to partner with big name brands to create transformative marketing programs for consumers and clients – but is that really true? Is that really happening?

Questions Answered

1. Can David really beat Goliath?
2. If David can beat Goliath, how does it happen and how has it happened?
3. How are big and small tech and media companies partnering with each other to create innovative programs for brands?
4. Can and how do big agencies and small agencies partner with start-ups effectively?
5. Who can we learn from?

Tags

brands, agency, cmo

Meta

Event

Interactive

Category

Panel

Theme

Entrepreneurialism and Business

Level

Intermediate

Speakers

• Jack Bamberger MEC
• Teressa Iezzi Fast Company's Co. Create
• Bill Clifford SessionM
• Brandon Berger Ogilvy & Mather Worldwide

Organizer

Christie Giera MEC

Additional Supporting Materials

SXSW Interactive 2013

Share This Idea