Wearing Your Health on Your Sleeve (Literally)
Part of the problem in changing health and fitness habits comes from a lack of information about where you’re going wrong. Did you burn 800 calories in spin class instead of 1,000? Miss your 10,000-step walking target? Have a restless night that threw a monkey wrench into your metabolism?
Body monitors that are the size of a wristwatch – and soon as small as a quarter – are now capturing this data and more. Already, overweight people can easily track their daily progress by computer or smartphone. Shortly, insomniacs will be able to monitor their sleep patterns at home instead of a sleep lab. Diabetics will see how lifestyle choices affect their blood sugar levels. Physicians, wellness counselors and children of aging parents will check key vital signs from miles away.
This session will explore how these developments will help consumers take control, reduce healthcare costs, enable earlier intervention, and create a healthier population.
Additional Supporting Materials
https://www.dropbox.com/sh/kvfw8lwo4gqmvrn/-97CJ1Dgt_ (Christine Robins, choose video #2 in 2nd row)
- What kinds of form factors will convince consumers to wear a body monitor?
- Where’s the proof that couch potatoes or people with chronic conditions like diabetes will change their habits just because the data tells them that they should?
- There’s a lot of talk about mobile health. Where does body monitoring fit in?
- How can employers and insurance companies use body monitoring to encourage people to maintain a healthy lifestyle?
- Escalating healthcare costs are busting the U.S. budget. How can body sensing technology make a dent?
- Chrisine Robins, Account Executive, Body Media
Abby Zelikow, Account Executive, Body Media
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