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Surviving Competition and International Scaling

You always sell to where you’re based first. Your home market will always spawn outside market knock-offs, copies and competition, driving the cost of entering those markets up, well before you think you can scale and expand into additional markets. This is not the case. With the background of rolling out our business to countries all over the world, we will give you insights you on expanding your business into other markets, what the potential pitfalls of internationalization are and what we have learned during this process while building a niche business that is operating in countries as diverse as Brazil, India, Turkey, Korea, China, Malaysia, Singapore and a lot more, all without huge investments.

Additional Supporting Materials


  1. What are some of the challenges when rolling out a business to new international markets?
  2. What's the least expensive way to internationalize?
  3. What's the major benefits, outside of sales, to internationalization?
  4. What are some insights into rolling out niche businesses in new markets?
  5. What are some ways to battle competition in new markets?



Michael Bayr, Head of Direct Sales, Lomography

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