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Introducing the Giving Graph

As our online actions and behaviors become more and more integrated through the social graph and interest graph, there are opportunities for the nonprofit sector to mine that data and connect people and organizations for giving. The Case Foundation is exploring the idea of a "Giving Graph," by taking the current data collected on Facebook, Twitter, and other social networks and online platforms, and providing opportunities to make giving an everyday behavior for billions of online users. Some nonprofits have implemented donation features on Facebook, but imagine if the volunteering, and moments of good, and the donations are all connected in a way that inspires collective action -- all in the places where people are already spending their time and sharing information about their lives. We would also invite representatives from groups like Volunteer Match, Points of Light, Facebook, and more to be a part of the discussion.


  1. What are some innovative ways that nonprofits and foundations are currently leveraging the social graph and interest graph to promote philanthropy and doing good?
  2. How can we take the interest graph a step further and really integrate giving into our everyday online behavior and profiles?
  3. What are the opportunities for nonprofits and technology platforms to partner to highlight the philanthropic actions of social network users around the world?
  4. What is the next big thing in innovative technology for good? Is Facebook the right place for it?
  5. What are some of the metrics that a Giving Graph could provide for nonprofits to help them further their goals and actively engage larger audiences?



Jenna Sauber, Digital Marketing & Communications Manager, The Case Foundation

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