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Alcoholic Designs Organization, Shenanigans Ensue

Much of how we “do work,” has changed in recent year, ye little has changed in how we design organizations. Our antiquated organizational and management models are ill-equipped to marshal the intangible assets so integral to how we create value today-things like diversity, creativity, identity and dissent. We are today sloppy and reckless with our most valuable resources. Alcoholics to the rescue! Not really. But kind of. Alcoholics Anonymous is not organized in any formal sense and is sometimes referred to as a benign anarchy, yet it has grown consistently since its beginning and has been incredibly successful. It has done this without a highly paid CEO, branding consultants or social media gurus. A.A. seems to have some valuable lessons for us as we work to architect organizations better able to thrive on todays terrain. You do not need to be a practicing or recovering alcoholic to benefit from this session, just some interest in new organizational and management models.

Additional Supporting Materials


  1. How does A.A function?
  2. Are there A.A. practices or principles that have application in other kinds of organizations?
  3. Are there examples of other kinds of organizations that integrate some of these principles?
  4. What are three practices or principles that I can apply in the design & management of my organization?
  5. How do I get started?



joe gerstandt, freak flag flier,

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