We are a Product of Our Experiences
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.
At SXSW12, Brian introduced Digital Darwinism, an era where technology & society are evolving faster than the ability to adapt. In 2013, he will introduce the importance of Experience Architecture & why technology, social media & surfing digital trends are not enough.
Experiences are only appreciated by a few. But those that place people & what they feel, think, do, & share as a priority in not just product design but overall business strategy outperform those that don't. It's about a journey that has no end.
When Brian takes the stage at SXSW, he's not going to "talk @you," he's going to deliver an experience that demonstrates the importance of experience to change how you approach innovation, marketing, service & relationships.
If you attended his session last year w/Billy Corgan, he plans on bringing along another special guest.
- Everybody is talking about social media and digital. Why are social or digital strategies not enough to earn relevance among customers today?
- We already have UX and Customer Experience professionals in our business who do this. How is this different than product design, online design, and customer service and why is it important?
- People within companies tend to think more about price or performance and they believe people care more about that too...what do you know that we don't know and why will it change our perspective?
- Yes, customer experience is important and we're running great campaigns, our website rocks, we have an innovative mobile strategy, people like our products, our NPS score is good, so what are you talking about? What does architecting an experience even look like and how does it link everything together in a way that is better than what we do today?
- We're here at SXSW to take away something new, something that changes how we think about customer relationships, how we use technology and how digital culture is changing. Can you make "the experience" session the one thing that gives us what we came here for?
- Brian Solis Altimeter Group
Brian Solis Altimeter Group