Bringing a Punk Rock Perspective to PBS
YouTube is where all the cool kids are. (Well, some might argue the coolest kids are on Vimeo, but they are all certainly online.) The creator class of the online video world is this generation’s punk rock stars – stripped down, authentic, sometimes in your face, and in some ways a closed community to outsiders. And perfect for public media. Find out how PBS is tapping into that talent pool to attract the next generation of public media supporters, and why a PBS sensibility is such a good fit for online video.
- How are PBS and public media addressing the needs of a new audience of consumers, given the complete change in the media landscape.
- How is PBS meeting the internet's requirements for intimacy and authenticity while serving the institutional needs of a complex organization.
- Why and how are PBS and public media reaching out to new audiences -- and how well (or not) has it worked? What are the pitfalls?
- How has PBS embraced not just the techniques but also the aesthetics and storytelling styles of web media.
- How has PBS let go of the reigns of communication between the organization and the fans by embracing direct conversations online around their shows
- Matt Graham, Director, PBS Digital Studios, PBS
- Eric Brown, Producer, PBS Off Book, Kornhaber Brown
- Mike Rugnetta, Host, PBS Idea Channel, MemeFactor
- Kevin Dando, Director, PBS Digital and Marketing and Communications, PBS
Kevin Dando, Director, Digital Marketing and Comm., PBS
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