600,000 Years of Health Communications
Flash back 600 thousand years & deconstruct the world’s first public health campaign. Learn how cave paintings were the prototype for sharing life-saving health messages.
Visual storytelling was (and still is) an effective way to share health messages. The story is illustrated in comic panels. We’ll share an entertaining tale about Grok, a caveman who uses cave paintings to teach his tribe to survive. Grok’s medical messages spread virally across multiple mediums, including mobile (leaves & rocks).
The story reveals Grok as a pioneer health educator who taught his people how to stay alive by avoiding poisonous berries & saber-tooth tigers.
And through Grok, modern communicators will learn how content strategy, health messaging, & visual branding hasn’t changed much in 600,000 years. You may be surprised what a Neanderthal can teach you about motivating patients.
It’s about storytelling. And we’re motivated by stories…because we’re all descendants of Grok.
Additional Supporting Materials
- Why is visual storytelling (e.g., cave painting) an effective storytelling technique and what health communicators can gain from simple, visual communications?
- Why are viral, social, and mobile messaging essential for health communications (i.e., you can’t get everyone to the cave)?
- What can modern health communicators learn from cavemen about experimentation, analysis, and optimization?
- How do you simplify a health message so that it transcends educational levels, language barriers, and cultural experiences?
- Why should you avoid poisonous berries and saber-tooth tigers?
- Buddy Scalera, SVP Interactive Content & Market Research, Ogilvy CommonHealth Worldwide
Buddy Scalera, SVP Interactive Content & Market Research, Ogilvy CommonHealth Worldwide
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