Creativity is Epidemic: Lessons From Viruses
Creativity is often seen as a light bulb, either on or off, I have it or I don't. When it's off and your job is to apply it, panic strikes and the focuses becomes less on the problem to solve and more on how to get creativity back online. Yet when it's flowing, not many people think of spreading it, or know how to. What if creativity mimicked the patterns of epidemics; is there anything we could learn from viruses to keep it shining bright?
This talk will look at the science gathered on viruses and pandemics to spot insights that will help creativity become the most useful virus ever to replicate and will share insights that will help turning it on when it's needed.
Additional Supporting Materials
- What's already known about how creativity spreads?
- How can viruses and creativity be similar?
- What have epidemiologists observed about the transmission of viruses that can be adapted to spread creativity?
- What are the natural obstacles to virus expansion that need to be kept in mind when wanting to spread creativity?
- What can one now do, equipped with all this epidemiology knowledge, to make creativity the best virus ever to spread?
- Sophie Freiermuth, Principal User Experience Consultant, Fortune Cookie
Sophie Freiermuth, Principal User Experience Consultant, Fortune Cookie
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