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Seven Ways to Fail Magnificently

When Ted Murphy introduced paid blogging in 2006, it was so contentious it garnered headlines like How to Kill Blogs? PayPerPost; offers to buy your soul; and Polluting the Blogosphere. And at one event, Ted was called the ‘evilest man' in the room.

That experience, dozens of failed ideas and one wildly successful company later, Ted learned to go big, fail quickly and move on. He grew his current company to a network of several hundred thousand registered publishers and thousands of advertisers. In May 2011, this once controversial company went public.

Here, Ted will share six ideas that fell flat (while wasting money and time) and one that paid off. Attendees will get a head start on the lessons Ted learned the long way, such as:
* Sometimes it’s a crapshoot, so go for it.
* Tips: Know when to dig in your heel... and when to let go.
* What makes a great business partner and who’s just a pain in the ass.
* The moneymen: When to self-fund and hosing investors.


  1. How did you know it was time to throw in the towel on a venture?
  2. What suggestions do you have for finding the right team or network to work with you?
  3. How do you deal with people who hate the idea, or other negative press?
  4. I’m not much of a risk-taker with [or just don’t have much] money. Should I go for outside funding?
  5. How do I know when I need an investor - and what is the right avenue for my company?



Jennifer Brown, Director MarCom, izea

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