Add Real-World Knowledge to Your Social Media App

Description

From a tweet "on my way to Wrigley Field with friends" you assume the author is a baseball fan in the Chicago area. You needn't analyze her social network or find a geotag. You simply use real-world knowledge: Wrigley Field is a baseball park in Chicago.

You might think this could not be automated, because it costs too much to compile and maintain a "knowledge base" of real-world information. But, today volunteers compile and maintain enormous knowledge bases, such as Wikipedia, which are free to use.

In this session, I'll describe free knowledge resources, like DBpedia, which is derived from Wikipedia. I'll describe the Resource Description Framework (RDF), which is widely used for knowledge representation. And, I'll talk about free software to work with RDF. Finally, I'll talk about adding real-world knowledge to your social media app, to help analyze social data and engage with consumers. If you rode a hacker bus to SXSW, here are some new tricks for your social media app!

Questions Answered

1. How can real-world knowledge help me analyze social media data?
2. How can real-world knowledge help me engage with social media users?
3. Do I need a Ph.D. to use these techniques?
4. Where do I get this kind of knowledge base and how much does it cost?
5. Where do I get this software and how much does it cost?

Tags

tools and techniques, knowledge, social media

Meta

Event

Interactive

Category

Solo

Theme

Social and Relationships

Level

Advanced

Speakers

• Bruce Smith Lithium Technologies, Inc

Organizer

Bruce Smith Lithium Technologies, Inc

Additional Supporting Materials

SXSW Interactive 2013

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