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Sources in the Social Media Age

As social media destroys previous conceptions of reporters, their sources and the "audience," journalism is being re-defined by the minute. It's also letting people on all sides of the equation get away with things they couldn't have before. For example, sources can demand to review the quotes from their interview with the reporter, and the reporter is more willing to do so than ever, knowing that the source could just as easily take to Facebook or Twitter with the information.


  1. What does being a "source" mean in the social media age?
  2. What tactics are journalists using to maintain reporting standards?
  3. What tactics are PR pros using to their advantage?
  4. What are the pros and cons of sourcing information from social networks?
  5. Are new reporting standards necessary?



Joe Ciarallo, Vice President, Communications, Buddy Media

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