Cinemas and CE: The Race to High Frame Rates
Film makers are the unsung heroes of innovation. Refusing to settle, they are constantly looking for ways to deliver greater impact and emotional punch. The latest in a long history of innovation is the move to high frame rate (HFR) film production. While this technology has been around for more than 50 years, the transition to digital has allowed HFR to rapidly move front and center. With Peter Jackson’s The Hobbit being produced at 48 frames per second (fps) and James Cameron rumored to consider 60fps for Avatar 2, is this the beginning of a full-on transition? Or does it represent another tool in the filmmakers’ palette to be utilized the way 3D has been?
In order to view the enhanced content, are theater owners ready to make the transition? If so, how much time, effort and money will be required? And once a movie leaves the theater and becomes available for purchase on Blu-ray, what kind of changes will be required to experience those movies in their native format at home?
Additional Supporting Materials
- Why has it taken over 50 years for HFRs to catch on in the entertainment industry?
- Will the cinema industry follow content innovation in order to deliver the entertainment as it was intended?
- How close is the CE industry in delivering HFR content?
- What advancements need to be made in current CE devices and how can the industry ensure quality when delivering this entertainment?
- Is HFR going to be mainstream or will it become a fad in the industry like 3D?
- Kevin Wines, Image Technology Director at THX Ltd., THX
Jeff Norris, Senior Account Executive, Weber Shandwick
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