What's Up, DOC? Social Engagement in Disasters
Dell and American Red Cross will present a case study about their collaboration to create a social engagement center dedicated to humanitarian relief. Panelists from both Red Cross and Dell will share the strategies, best practices, challenges, and opportunities when a big organization commits to listening, connecting, digitally hugging and acting on social conversations during emergencies.
Dell set the gold standard for social engagement after Dell Hell. With their Command Center, training program, and philanthropic flair, they funded and guided the development of the Red Cross Digital Operations Center (DigiDOC). The Red Cross was looking for a way to scale up during disasters, to decipher the actionable data from everything else, and to give the public a seat at the table of diaster operations. Together, they've taken the best practices from Dell and applied them to the Red Cross mission. We'll explain how we did it and how you can join the project.
- What does an effective corporate/nonprofit partnership look like?
- How can my company integrate social engagement in our operations? How do I handle social engagement during a crisis?
- How can I create a culture of collaboration with the public/customer/donor/client?
- How can I participate as a Digital Volunteer or Advocate with the Red Cross?
- What is the procedure Dell and the Red Cross uses to find and engage in social conversations?
- Wendy Harman, Director of Social Strategy, American Red Cross
- Maribel Sierra, Social Media Services Director, Dell
Wendy Harman, Director of Social Strategy, American Red Cross
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