Voting period for this idea type has passed

Listening & Leveraging in the Fashion Community

Fashion and lifestyle brands have quickly assimilated social media's online culture by listening to and leveraging audience behavior to create environments that feel quintessentially branded yet personable and fresh.
Moderated by Bergdorf Goodman, this panel will speak with three of the fashion industry's most dynamic and personable names. We will examine how these forces created strong digital personalities that not only listen to their audience but use their social relationships to create more responsive environments online.

Additional Supporting Materials


  1. How do you decide what platforms are appropriate
  2. How to decide what content is right for which environment
  3. How to ensure content is fresh
  4. How to promote content
  5. How do you measure success and identify what's working



Cannon Hodge, Social Media Manager, Bergdorf Goodman

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another