Wallet on your wrist, or just happy to see me?
Wearable technology has skyrocketed, becoming the buzzword of 2014. A Nielsen report suggests that about 36 million American adults currently own and use some form of wearable technology. But what’s next? The wearable wallet. You may think the idea of a wearable wallet is “out there,” but Juniper Research says the retail revenue from smart wearable devices, including smartwatches and glasses, will reach $19 billion by 2018. Wearable payments aren’t a replacement for mobile, but an extension. They further connect our digital and physical worlds—bridging the gap between online and offline shopping experiences. Join this session with PayPal and ReadWrite as they share recent studies, and discuss this new trend and what’s to come.
Additional Supporting Materials
- It seems consumers are still not adapting to the mobile wallet, what makes you think they will use the wearable wallet?
- How far do you see the Internet of Things expanding, and what are the limits of what can be bought via wearables?
- Security is a big issue when it comes to anything, especially your wallet. Do you foresee the 2-factor authentication coming to smart wearable devices?
- In 2014, Amazon entered the smartphone industry - do you think they will soon enter the wearable device space? If so, what are the challenges you think they will face?
- Which smart wearable device is your favorite and why?
Jessica Jaffe, SAS, MSLGROUP
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