Albert Shum and Chris Ashworth, two creative forces behind massive design change at Microsoft, will join two friends from global brand consultancy Wolff Olins, Todd Simmons and Mel McShane. The fundamental ideas of business are being disrupted and reinvented daily, in technology and by technology. There’s now a mandate to experiment and risk failure in order to stay relevant. Easier when you’re a young and agile tech start up, but how do giants like Microsoft keep pace? Microsoft isn’t always credited for its ability to evolve, but right now revolution is happening everywhere around Redmond. The group will discuss their ongoing collaboration to reinvigorate Microsoft’s relationship with consumers, bring product and brand closer together, speed up the pace of innovation, and break down silos in the organization. They’ll explore what’s really driving change at Microsoft and launch a broader conversation about technology and brand.
- How does brand influence the products you create at Microsoft? How is this different from the past?
- You’re kind of shaking up the culture at Microsoft. Is Microsoft cool again?
- Microsoft is on the move right now. What’s driving the sudden emergence and point of view coming from Microsoft?
- It’s becoming harder to predict the future, but let’s try. What does this industry look like in 2020?
- Marketing is changing for the tech world—more companies are embracing a status of “perpetual beta.” Why is it important to now innovate in public?
- Todd Simmons Wolff Olins
- Mel McShane Wolff Olins
- Albert Shum Microsoft
- Christopher Ashworth Microsoft
Nicole Reiff Wolff Olins