Your Idea Is the Next Big Thing
When a big new idea takes ahold of the masses, it can seem like a magical activity. But the success of an idea has as much to do with the process by which it comes into the world as it does with the idea itself.
There's a method that successful "idea entrepreneurs" use to make their ideas stick, stand out, and go viral. These idea entrepreneurs — people whose life activity is to bring ideas that they consider important to the attention of others — are known by a variety of different names: gurus, thought leaders, champions, advocates, and crusaders. They are authors and speakers, doctors, leaders, and teachers. They are scientists and economists and spiritualists, politicians and business people.They are you. And when their ideas go big, it's because of a few basic elements that get them seriously considered, and able to gain influence by harnessing the power of the global ideaplex.
Your idea could be next.
- What elements does an idea need for it to become the next big thing?
- Who has used these elements successfully and how?
- How can you work the ideaplex, or escape from it, to make your idea huge?
- How does this process vary around the world?
- What is the career path of an idea entrepreneur?
- Eric Hellweg Harvard Business Review
- John Butman Idea Platforms, Inc.
- Cesar Millan Cesar Millan, Inc
- Mireille Guiliano Author, Former President and CEO of Clicquot, Inc.
Susan Jackson Harvard Business Review