Sticky Experiences – A UX Love/Hate Story
Glue. That’s what we are. The glue that holds it all together.
Not to be overzealous, but we’re becoming more and more aware of our worth. And other UXers should, too. Back in the days of yesteryear, who knew what UX was? Could you get a UX degree? Did children run around saying, “I want to be an Information Architect when I grow up!”
No. They didn’t.
But times, they are a-changin’. We want to share the joyous, and often frustrating, tale of a once small digital advertising agency and the UX team that has grown from it. We’ve gone from a three-person team to an understaffed, struggling-to-find-the-right-type-A-personality kind of department.
And we have good reason to be picky. That’s picky, not pretentious.
Our goal is to empower UX teams to find the right fit. To expand from the simple wireframer to become one of the most influential and consulted people on a project. To see it through from start to finish. Cause let’s be real, if a type-A can’t do it, then who can?
- So what do you do? Seriously? Through a series of video interviews we can show how many people outside the advertising world (ie. friends, parents, kids, strangers) as well as those within - and maybe even a few “UXers” themselves - don’t exactly know all the details of the job description. What does the term “User Experience” entail? And what about it’s counterpart “Information Architecture”? We’ll explore all the faces of a UXer and the many hats they must wear to be successful.
- What’s your story? From small potatoes to big shots! Kind of… Well, we’ve grown. That’s for sure. Our agency has had a major expansion over the last year. Our clients want to increase their digital brand presence by dipping into social, mobile and local channels. And we’re helping them do it. But with great power comes great responsibility. Hiring your average wireframer isn’t going to cut it anymore. The need for strategic thinkers is at an all time high. So where are they?
- Yeah, where the hell are they? Talented professionals are hard to find. But the current criteria, or what should be the current criteria, for next-generation UXers makes the search even more challenging. What does it take to be a successful UXer at a digital agency? What should employers look for in a new hire? And most importantly, what are the skills potential new hires and current UXers should be developing to really compete? Then we’ll watch this cool video we made about it.
- What do we do? What’s expected? And wait… how much do we need to be involved? Short answer: a lot. We’ve learned that UX touches every part of a project. We’re steering away from simply making boxes on tabloid-sized paper to being a major contributor and consulter in all phases of a project. What are the current realities of UX involvement and how will they evolve? How much have things changed already and are you truly accessible throughout the lifecycle of a project?
- Now that we know our roles, how do we all get along? Other teams in an agency may see UX as a bunch of type-A nerds. But we’re so much more. And now that we know how important UX really is, how can we consistently keep our hands in everybody’s business without overstepping personal and professional boundaries?In what ways will next-generation UXers need to change in order to work well with Creatives, Developers and Clients? What can you take away from this talk? Vote for us and we’ll tell you.
Barbara Luciani Designkitchen