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Intentionally Dealing with Responsive Design

The strategy of responsive design has long since been accepted as the way to deal with creating web sites that appear custom-tailored to any and every device. Media queries, responsive image strategies and modern semantics have led to the rapid adoption of the ideals of dealing with every possibility simultaneously. What isn't readily apparent about this method of web development though is that the hierarchy of content often suffers as a result of the one-size-adapts-to-all strategy.
Intentional design builds upon where responsive design left off, offering clear ways of creating dynamically restructured html using a light-weight library and authoring strategy, thereby increasing the layout options and flexibility, reducing development time and lessening the necessity of media-query-driven stylesheet overrides. Determined by a device type / input method matrix, a more accurate context is used to create a backwards-compatible, scalable, flexible front-end.

Additional Supporting Materials


  1. What are the limitations that using responsive design imposes on the creative process?
  2. Why isn't responsive design sufficient for dealing with the problems that it purports to solve?
  3. Where has this approach helped the Wall Street Journal solve problems in its web applications?
  4. How does this strategy fit within any infrastructure or existing framework?
  5. From a company with no background in publicly released libraries, how did the Wall Street Journal work through creating and releasing this code?



Erin Sparling, Director of Design Technology, Dow Jones

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