On Tumblr: Case Studies, Best Practices, Analytics

Description

Drawing from our own successful tumblogs and consulting experience, we will explore successful uses of Tumblr to show how brands can engage on social media outside of Twitter and Facebook. We will share best (and worst) practices, case studies, and address the analytics available specifically for Tumblr.

Questions Answered

1. What are examples of successful brands on Tumblr?
2. What are examples of clever Tumblr campaigns and strategies?
3. How is the community on Tumblr different from Twitter and Facebook?
4. What kind of content resonates on Tumblr?
5. How can you measure a Tumblr campaign? What metrics matter?

Tags

analytics, tumblr, social media

Meta

Event

Interactive

Category

Dual

Theme

Social and Relationships

Level

Advanced

Speakers

• Rick Webb Tumblr

Organizer

Courtenay Bird Union Metrics

Additional Supporting Materials

SXSW Interactive 2013

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